RUH | ZENTRALNORDEN

3D Animation & Branding

Client

ZN Original

Sometimes it feels like the world is spinning faster and faster and we can barely keep up. The food industry fuels this feeling and provides us with more and more products to make us even more productive, fitter, faster and better. But we believe that strength lies in rest and have therefore created RUH - A drink designed to help you relax, initiate a moment of deceleration and accompany you mindfully through the day.

Brand Development

In its design, RUH plays with the tension between restlessness and calm, between relaxation and tension. The dynamism of the typography expresses this most strongly. The color scheme, on the other hand, is clearly on the harmonious RUH side.

Website Design

The website presents and informs: Ingredients, varieties, sources of supply and storytelling.

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Clip

Product Visualization

As experts in 3D product visualizations, we have calmly created a three-dimensional organic world that is complemented and broken up by 2D elements. In this way, the partially animated visualizations bring the product to life.

ZentralnordenCaseRUHElementeLoop_1920x1080.mp4

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Out-of-Home Communication

Despite all the calmness, the branding leaves enough opportunities to stage the product in an eye-catching way in public spaces. The dynamic typography in combination with 3D elements is active without losing its calmness.