Concept & Design

The main focus was on simplifying complex content so that it could be understood very quickly. Within a social media framework with the corresponding attention spans of the users. A clear story is the basis for a successful animation. At this point, we decide on basic design principles.

Animation

Finally, we set everything in motion. The visuals are animated, the video gets its very own dynamic. The familiar Sea-Watch speaker Mattea Weihe provides the recognition value. The combination of real images and motion graphics achieves the right emotional framing and the slight background's sound of the sea adds even more dynamism. But listen and see!